On March 4, Brookfield Residential officially launched the community of Livingston, a new community gathering attention for its innovative, attractive home designs, and a fresh, exciting take on community.

"We're so excited that it's finally here," said Jessie Seymour, senior manager of strategic marketing at Brookfield Residential.

A decade in the making, Livingston covers 500 hectares straddling Centre Street north of Stoney Trail. When fully developed, the community will be home to an expected 30,000 Calgarians. A major activity centre, acting as a central hub, will include an estimated one million square feet of institutional and retail space.

When it came online almost 17 years ago, the southeast community of Cranston, with its characteristic windmill at its entrance, was at the forefront of new and exciting urban planning – design that pushed forward a new way of thinking about community, where access to nature and connecting people was top-of-mind.

"Cranston is a great example of thinking differently about community. It creates plenty of opportunities for residents of all generations to meet up, get outside, have fun, and engage in community events," said Jessie Seymour, senior manager of strategic marketing at Brookfield Residential, the developer behind the community.

The answer to what the new northwest community of Carrington will have when complete is an easy one: pretty much everything.

The neighbourhood, launched as part of the massive Keystone Hills area plan, will include its own high-density housing; an employment and commercial centre built around a planned Green Line CTrain station; direct access to Stoney Trail and downtown; new schools, as well as proximity to existing ones; and acres of parks, wetlands and pathways. It also sits in a high-demand area that is suffering from a shortage of housing supply.

Appealing to a variety of demographics, the dynamic community of Cranston offers a taste of the good life.

"It's a great community with so much to offer, including schools and shopping right in the area," said Justin Castelino, marketing manager for Brookfield Residential, the developer behind upper Cranston and the niche community of Cranston's Riverstone.

"Life at the lake is just better," said Tannis Anstey, marketing manager for Calgary communities at Brookfield Residential, while explaining the vision behind the community of Auburn Bay.

"It was really inspired by the cottage lifestyle. We wanted to create a four-season lake community where everyone feels welcome and neighbours become friends."

We've all heard that Rome wasn't built in a day. Neither was Calgary, which continues to undergo an urban renaissance. Over the next five days, CREB®Now will present a series where it has sat down with five influencers who have helped develop the city as we know it today.

The lure of lasting value

He leads a Calgary-based company with assets of $3.2 billion and 1,100 employees in 12 different North American markets.

In its 57-year history, the company has developed and built in 62 Calgary neighbourhoods in all four quadrants of the city.

But while Alan Norris's Brookfield Residential Properties has been successful developing communities throughout North America, the president and CEO also leads what may be his biggest task yet: to end homelessness in Calgary.

Calgary's new-home construction market has been challenged this year due to the COVID-19 pandemic. Year-to-date, up until the end of August, there were 5,400 total housing starts in the Calgary census metropolitan region compared with 6,400 for the same period in 2019.

Homebuilders across the city have adopted new health and safety protocols for potential homebuyers when they are searching for a home. They've also upped their game when it comes to their digital presence.

If you think year-round outdoor living is out of reach for Calgarians, you haven't paid a visit to the new community of Rockland Park.

As northwest Calgary's first master-planned community in more than 10 years, Rockland Park draws on open spaces, well-tended parks, and a network of trails and pathways to craft a four-season recreation hub.

A deposit is the first financial hurdle a homebuyer needs to clear when buying a pre-construction home.

That deposit is generally five per cent of a home's total value for a purchase of less than $500,000, but it can be as high as 20 per cent for a $1-million-plus home. Those funds are a pre-construction commitment to the builder to take that condo or single-family home off the market. That money also gets put toward your eventual down payment.

While some people choose to purchase a home near a hospital because it provides the comfort of living near an important service, for many others, it's simply a smart business decision.

Calgary's newest hospital, the South Health Campus in the southeast community of Seton, is spurring significant interest from investors.