On Airdrie's southwest side, Cooper's Crossing stands as an example of what a great master-planned community can look like. It was named after the Cooper family, who farmed the land for more than 100 years. The 320-acre development features 44 acres of parkland, two six-acre ponds and Discovery Park – a multi-generational gathering space with a fire pit, toboggan hill, secret forest, play structures, half-basketball court, gazebo and picnic area.

"Buzzwords like placemaking, walkability or 'live, work, play' communities are popular today, but we had a firm grasp on the importance of these concepts 20 years ago when we first started designing Cooper's Crossing," said Paul Gerla, owner and manager of WestMark Holdings Ltd, the Airdrie-based developer behind Cooper's Crossing.

Commercial development in Airdrie steady despite downturn

Paul Gerla has long had a vision to develop a vibrant neighbourhood shopping destination in Airdrie's flourishing southwest quadrant.

And he wasn't about to let a downturn in the provincial economy distract him.

"When we evaluate a project like this, we think in terms of decades, not necessarily what's happening today," said Gerla, general manager of WestMark Holding Ltd., which is behind a new five-hectare Cooper's Town Promenade commercial district in the upscale Cooper's Crossing community.